White Thoughts and Branding

Androohi

Ms. Roohi, wife of well-known Cinematographer, Senthil Kumar and a disciple of prominent Yoga Expert, Bharath Thakur set out to establish a Yoga training institute, to help people to explore their inner self and look within.
We teamed up with Ms. Roohi and her genius brainchild, Androohi (which means ‘within’—cool, right?). We wanted that Indian vibe but in a fresh way. Voila! Cue the logo with a blend of Ganesha and Shiva, the ultimate Yoga power couple! Androohi isn’t just a brand; it’s a passion project fueled by India’s Yoga legacy, shouting out loud, “Heal from within!”

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