G Pulla Reddy Sweets

Restoring the brand equity of a legendary sweet and savouries brand

Background

The brand, G Pulla Reddy, has been holding the place of a staunch favourite in households, especially during festivals, celebrations, weddings and occasion that warrant the presence of pure ghee sweets, savouries and snacks.

Problem

More than 60 years in the business, G Pulla Reddy Sweets approached us to reinvent their brand identity, keeping in tandem with the changing market scenario. Their motto was to build a stronger foothold based on the value system set up by their predecessors. Maintaining the true authenticity of the brand, they wanted to continuously experiment, adapt and readapt. Their primary objective was to create a visual appeal among all strata with the help of an effective packaging. Their concern was to build, maintain and deliver an improved customer service across all outlets.

Solution

After a thorough analysis that included surveys, research, validation of employees’ one-to-one interactions with clients, we started revamping the most immediate touchpoint: packaging.The logo was completely given a facelift with a contemporary feel to it, while retaining the authenticity and credibility of the brand. From recreating the logo to training customer-facing staff, we overhauled the entire look and feel of the brand.

Result

G Pulla Reddy is gradually regaining its share of voice and loyalty in a market that’s typically crowded by next-door sweet stores.