White Thoughts and Branding

GE

General Electric Company is an American multinational conglomerate founded in 1892 and incorporated in the state of New York and headquartered in Boston.
When GE came knocking with their communication puzzle, we said, “Hey, hi there!” They needed a catchy way to spread the word about a new IT help desk number for a massive team. Cue our out-of-the-box campaign: ‘talk to the new.’ It wasn’t just about making noise; it had to ring bells, literally and figuratively, among the 5,000+ GE squad. Simple, right? We get corps and their communication needs like nobody’s business—bold, connected, and always a dash of fun.

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Say hi - It isn't just a greeting, it's the start of an epic journey!