They say, seeing is believing. Taking this adage forward, we believe that seeing (or viewing) a video is engaging, immersive and a lot more impactful than any other medium. That said, today the online medium has cut the barriers of budget, opening up the platform for anyone and everyone with an idea for a script to make a brand film or a story to tell. In such a scenario, it makes good sense for brands, products and services to often be seen online, with branded content or branded short films. Let’s take a glimpse at a few benefits of promoting a brand film or going for video marketing:
Creative Freedom to be Disruptive
Video Marketing offers the freedom to be outlandishly creative, because all it needs is an idea. The freedom to create a video of your liking, quality, mood – entirely lies with the team working on it. Today, any video content that is interesting, has shock value, or is emotional – is largely appreciated and brings returns for the brand.
Popularity from Virality
The more invoking and engaging a brand film or video marketing content is, higher the potential for it to go viral. A film with a message, a film with humour, a film with twists and turns – all of these are shared and are popular on zero (or low) investment mediums like Whatsapp, Facebook, Twitter, etc.
Making a Video Costs Peanuts Today
Today, smartphones with good cameras have replaced DSLRs. Anybody with a fairly good camera on their smartphone can make a short film. In fact, there are several video editing apps available today that have made film-making easy.
Arrival of Youtube
After Google, most number of searches happen on YouTube. It’s a medium that has to be in a brand’s media plan. It’s less expensive than conventional television channels; has massive outreach, is measurable in terms of reach, and can be targeted to specific audiences.
High Brand Recall Value
If a video content connects with a person, it can remain for long in the mind. It can become a reminder and can make a viewer nostalgic about a certain situation in his or her life, and can stay for a long time. In a nutshell, good video content has stickiness.
If you’re looking for an ad agency that makes effective video content, White Thoughts & Stories (the film-making wing of White Thoughts & Branding) can be your perfect video content partner to make your brand, product or service stand out in a clutter in the online world. Take a glimpse at our video showcase at videos.
