What’s in a name they say. We say, everything and much more than you can ever imagine. Let’s consider a few examples of some of the world’s biggest brands that have seen a phase of disaster at some point in time in their journey just because of the wrong choice of the brand name. Mercedes-Benz entered the Chinese market under the brand name ‘Bensi’, which translated to ‘rush to die’. Vicks launched its cough drops in the German market, but shockingly for the brand, the German pronunciation of ‘v’ is ‘f’ and that made ‘Vicks’ a colloquial word for sexual intercourse. Colgate introduced a toothpaste in France with the name ‘Cue’, but was caught unaware as it was also the name of an x-rated magazine. So you see, how important it is to ensure that your business has a name that is unique and well-researched.
A brand name is not just the name of a product or a service from your business, but an asset with identity and value that your business will be built on. For any business, it’s the first piece of communication for any audience – generic or specific. Which is why arriving at the best brand name is an extensive process. More so in a world where a new product is launched almost every day, a business should have a unique brand name.
Take a quick peek at a few tips for choosing a good or a creative business name:
Be Simple:
No matter how unique the name is, hard-to-spell names are better avoided as they are difficult to recall and spread through word-of-mouth.
Be Different:
The name you choose should break the clutter, at least in the market it will be launched in. In one phrase, your product’s brand name should ‘stand out in a crowd’.
Be Web-friendly:
In the times we are in, it’s a given that the creative brand name you choose should also be web-friendly, that is, it should be easy to find and access.
Also read: Data can take your brand places. Just use it smart
Be Unique:
The way to ensure that the name you choose doesn’t exist elsewhere is to conduct a thorough internet search.
Be Legally-sure:
Often after choosing a catchy brand name, you will stumble upon the fact that it is already taken or registered. To be sure, conduct a trademark search.
Be Meaningful:
If the name you have conveys an interesting meaning, it has better chances of being recollected.
Be Quirky:
Feel free to explore the territory of quirky names, as they have a great potential to be available and stick on in the mind.
If you are looking for a brand name that’s apt for your business venture, White Thoughts & Branding is the creative branding agency that can help you get it right.
