It’s one word that has left nobody without panic. From humans to everything that comes in contact with them, Coronavirus (COVID-19) has taken over the world in every sphere and realm. Could businesses be an exception?
You must be feeling jittery about what’s coming up next for your business, but then there are things you can get prepared and handhold your customers with, so you can be the interface that makes them feel you are with them, you are for them – all along the troubled waters of the season. Alongside, you could use this situation to do favours for your brand in a way that makes it look good. So here are ways we think, could help you make new pathways for your brand and business.
Tip 1:
If you have been cutting down on your media budgets drastically, we say wait. If you are in the business that isn’t really or directly being affected by the COVID-19 outbreak, you might want to be seen, and make the most of the time and be seen in the space that your competitor brands have withdrawn from. Step in now, we recommend.
Tip 2:
Now is the time to get noticed by your target audience. Because staying indoors is one major prevention advice that could help in keeping yourself away from this pandemic. And now’s when people are most glued-in to their devices for entertainment, which means, it’s time for your brand to be seen and heard right when you want.
Tip 3:
Don’t jump on the bandwagon of bombarding your social media with ‘Coronovirus Safety and Precautions’ post, because every forward on social media and WhatsApp is very much about that. There’s a glut, so don’t add to the crowd. You do stand the chance of being ignored for being the ‘me-too-shall-preach’. Instead, do something that will amuse and make your brand be seen with a smile, especially in times like these.
Tip 4:
Introduce or enhance the ‘home delivery’ model of your business. With mass congregations being discouraged and people preferring to stay indoors, now is the time to lend a helping hand to your customers – and giving your business a fresh avenue for creating new customers. No matter the size of your business, you will always be welcomed (home) if you are landing up for a ‘home delivery’.
Tip 5:
One really relevant way to connect with your customers is turning up the ‘social responsibility’ quotient of your business. If you have the budget, the space and the heart – place a hand sanitiser at your store, give away pollution/antivirus precaution mask, and go the extra mile to keep the surroundings of your store clean and sanitized.
Nevertheless, we hope that the Coronavirus is a phenomenon that will soon fade away. Just spot an opportunity and make an effort to reduce the panic of Coronavirus (COVID-19) in your own way, engaging your brand in a smart, sensible way.
