With the arrival of Ganesh Chaturthi and Onam, India ushers in the massive festival season with cheers and fervour. From Navaratri poojas to Dussehra celebrations and from the festival of lights to X-mas and New Year thrills, everyone in India celebrates the longest season of happiness and joy. The long list of festivities opens up many fabulous ways to make every occasion a lasting memory. Homemade food feels tantalizingly tasty. Shopping becomes an act of delirium both online and offline. Family traditions and bonding with loved ones light up life immensely. And fun and entertainment find no end, all through the season. There is more to this unending joy with brands bombarding consumers and their ‘target audience’ with super exciting offers and discounts on everything and everywhere. Giving shoppers extra reasons to splurge!
‘According to LiveMint, it is estimated that the festive season generates as much as 30% of yearly sales for sectors such as consumer durables.’ As a brand and marketer, it is good to ask, “is my brand visible amid the celebrations?” Because there will be hundreds of conversations that will float all around your brand and there will be immense opportunities to make your marketing efforts count big. At this juncture, it is vital that you have your marketing and branding strategies in place, so that your brand can make the most of the festive season. Festivals are all about memorable experiences. Here are a few marketing strategies that will help your brand connect with your target audience better:
Also Read: A film can change the way a brand plays in one’s mind.
Creative Freedom to be Disruptive
Video Marketing offers the freedom to be outlandishly creative, because all it needs is an idea. The freedom to create a video of your liking, quality, mood – entirely lies with the team working on it. Today, any video content that is interesting, has shock value, or is emotional – is largely appreciated and brings returns for the brand.
Understand festive trends and build on them:
Each festival has a strong association with people that are very special to them. As a marketer, you can identify such festive trends and plan BTL activities that resonate with them by giving your brand an upper hand amongst the clutter.
Making a Video Costs Peanuts Today
Today, smartphones with good cameras have replaced DSLRs. Anybody with a fairly good camera on their smartphone can make a short film. In fact, there are several video editing apps available today that have made film-making easy.
Arrival of Youtube
Each festival has a strong association with people that are very special to them. As a marketer, you can identify such festive trends and plan BTL activities that resonate with them by giving your brand an upper hand amongst the clutter.
Consistent presence:
It becomes easy for people if your brand has a promotional property like Big Billion Days or The Great Indian Sale. Create an appealing festive marketing identity/activity to inspire brand consistency and drive sales.
Have an active conversation:
An active social media presence gives your brand a great chance to start effective conversations that tend to become experiences.
Now that you have seen how important it is to align your brand with effective festive marketing strategies such as these and more that are related to your brand, it is equally important to have every plan executed flawlessly on digital platforms and offline mediums.
If you are looking to give your brand a perfect mix of marketing strategies and BTL activation for the festival season, White Thoughts and Branding can be your perfect branding and creative agency that helps your brand connect better with your preferred audience, so you can celebrate as well.
