Bolte
BOLTE: Empowering Fitness Through Technology and Zeus’ Blessing. WTB was ready for a revolutionary fitness experience and we designed exactly that!
The ask was to build a strong, fit, and individualized identity for a fitness brand that’s technology-powered. Years of training our brains led to a surge of creativity. We felt a rush of adrenaline and created BOLTE – Body-Optimized Learning, Training & Evaluation. For the identity, we invoked Zeus, the Greek god, to bless us with his weapon, and he fortunately obliged. BOLTE is soon to strike with the new order of fitness.
