CMR

CMR, the OG of traditional garbs, wanted to level up with an exclusive elite store. We pitched a whole new name to match that swanky vibe but they stuck to their guns. We jazzed up everything—killer photoshoot, snazzy store design, you name it! But, alas, when they didn’t switch ppl up the name, the exclusive spot never really took flight. Ended up shutting down due to a serious case of identity crisis. Tough break!