Creating content and getting it in front of your audience is easy, but making them pay attention and engage with the content is what matters the most. For example, we come across hundreds of ads in a single day, while consuming content on YouTube, websites, and social media platforms. Most of them just get skipped. But the content that we intentionally search for on YouTube and Google is something that we never skip. We may skim but never skip. That’s the reward you get as a business by creating content that is useful and relevant to your customers’ needs. Those extra seconds and minutes are the gold medals that we all strive for. Want to make your content marketing efforts effective, then follow these things to make the best of your efforts.
Make Your Content Spread like a Wildfire
Make readers your hero
Make readers your hero
“Talk to a man about himself and he will listen for hours”-Benjamin Disraeli.
Most modern businesses screw up when it comes to content creation because of this small mistake. They’re unconditionally in love with their services and products. They make communication one way by focusing too much on themselves.
The easiest way to get your customers’ attention is to make them the Hero of your story. Curate content around their needs and the problems they are facing. Let your service and product revolve around your customer. Highlight your customers without stealing the light away from your product or service.
Make Your Content Spread like a Wildfire
Make readers your hero
Make readers your hero
“Talk to a man about himself and he will listen for hours”-Benjamin Disraeli.
Most modern businesses screw up when it comes to content creation because of this small mistake. They’re unconditionally in love with their services and products. They make communication one way by focusing too much on themselves.
The easiest way to get your customers’ attention is to make them the Hero of your story. Curate content around their needs and the problems they are facing. Let your service and product revolve around your customer. Highlight your customers without stealing the light away from your product or service.
Appeal to Masses with Humor and Relevancy
Zomato, a brand that we all are very familiar does an excellent job in content creation. From trends to national issues, Zomato never misses its chance to add masala to mundane moments to make the situation memorable. Content creation and Marketing is the backbone of Zomato’s incredible digital marketing efforts.
Most of its customers are online users and Zomato makes the best of its online presence. Zomato’s social media posts and content creation across platforms involve a perfect dose of memes, catchy phrases and witty lines. Their notifications have a special fanbase. Every day, 3 times a day, you get notifications from the brand. These notifications feel like having a conversation with your best friend, teasing subtly while notifying you to order something delicious.
Leverage Social Media Campaigns
Nearly there are 467 million social media users in India, based on recent reports from datareportal. You will be barking the wrong tree if you are not on social media platforms, creating content. An average user spends 192 minutes per day on social media platforms.
Being on social media platforms is the most cost-effective way to catch your audience’s attention. Tune your content as per the social media platforms. For example, written content works best for LinkedIn, Visuals for Instagram, and video content for YouTube.
Dove is a very well-known brand known for its unique way of leveraging social media platforms. Their ads and content revolve around women’s empowerment and self-love. They stand out from the rest of the beauty brands with their unique campaigns like feel good and Real Beauty Campaigns.
Conclusion
Brands like Durex, Amul, Swiggy, Dunzo and more are some brands that are hitting the right chord with their content creation strategies. Story Telling, Humor and being relevant are some of the key pillars of content creation. Make your readers say this was specifically written for me. Leave them wanting more. Add personality and character to your content.
We could go on like this for a whole day. In the end, the goal of every piece of content out there is to attract and engage the right audience. Take the content game to a whole new level with White Thoughts and Branding, one of the Best Digital Marketing agencies in Hyderabad. Know More.
