So almost the entire world is locked indoors and you as a business provider are left with no way to connect or talk to your consumers. Now that you have gotten conditioned to the realities of life – you for sure are wondering – how do you start talking to your potential consumers and get ready with a post-lockdown preparation, right?
Easy, we’ve got your back. We recommend that you calm down, put pen to paper, and start gathering your business plans. Because Digital Marketing can be your go-to strategy and activity, at least going forward when staying indoors might become the normal.
There are numerous tools within the ambit of Digital Marketing you can capitalize on. The first of them all will be to adapt yourself to the world of Digital Marketing in the times of COVID-19.
But much before that, a few thumb-rules about Digital Marketing:
– Think like an entrepreneur (even if you are not one) and focus on revising your business outlook practically.
– Your business is shut, not your business goals and objectives. See this as a slowdown and not ‘the end’.
– Get hold of some presence-of-mind and astute thinking – more importantly, hold on to it tight.
– Finally, whatever the size of your business – micro, medium or macro – Digital Marketing works for everyone, believe us.
Let’s move to more on Digital Marketing and all that you can do under it:
Digital Marketing
The age of Digital Marketing has long arrived. There are several tools you can make the most of with even a small budget: SEO (Search Engine Optimization), SMO, Google AdWords campaign, PPC (Pay Per Click), Blogs, etc. All of these can generate sales through your website.
Social Media Marketing
For many, the source of knowledge and entertainment today is Social Media. Since the start of the lockdown era, a lot of people have been spending time online – mostly on the Social. From Facebook to TikTok, there’s a world of Social Media platforms to put your brand on.
Content Platforms
There are several content platforms today where your brand can show up. Most of all, a lot of entertainment is being consumed online. You have options all the way from news websites, YouTube videos, OTT apps, including e-newspapers and e-magazines.
eMail Marketing
With the assumption that you have the database of customers (existing and potential), now is the time to reach out to them through eMail. To start with, enquire about their well-being, and then thrown in a word about how your product/service can help in these times.
Also Read: When to Use Email Marketing
SMS Marketing
It’s a potentially powerful way to reach out to your customers if you are smart about the messaging. All you have is 160 characters to communicate your selling proposition. But then, it is also the quickest way to reach out to them and make sale happen.
All in all, these are times when you should venture with new ways to make your brand seen – and White Thoughts & Branding can help you in putting your brand on Digital platforms right from scratch. How about connecting over a call before we get to meet?
