Let’s start with two scenarios.
Scenario 1: You have heard of a place that serves amazing Biryani, but it’s somewhere far and away from your house. What do you do? Ask friends for the nearest landmark and drive up there, right? But then, there’s an easier way to get there.
Scenario 2: You are a chef known for your Biryani and your popularity for your cuisine has spread only through word-off-mouth (quite literally). You’ve now understood the potential of your talent. So what you started off as a home-business, you are looking to scale up and invite the world to dine at your start-up restaurant and make your business flourish. Now, what you need really is footfalls.
What’s the best way to connect Scenario 1 and Scenario 2 with ease?
Google Maps, of course.
Google Maps can be your greatest road (no pun intended) for your business to grow. Simply because if you want people to come to your place, you need to give them a way to reach you. And there’s none like Google Maps. More so, with emphasis being on local, the focus is increasingly on ‘Local SEO’ when it comes to getting your Digital Marketing plan running effectively. In fact, experts in the realm of Digital Marketing call Google Maps as one of the most effective and result-led SEO techniques. When it comes to small and medium-sized businesses, it surely is a great tool.
Also Read: Digital Marketing in the era of COVID-19 is your best bet
Now let’s tell you in detail how Google Maps can help you better your business:
Be Found:
Google Maps will make you visible and found, even if your store or business is tucked away in a dense place. That is, Google Map directs people who want to reach your place and aren’t sure about the geographical route.
Online Presence:
It all starts with online presence. With Google Maps, you get a presence in the virtual world instantly. That way, your audience can reach you real fast with local listing. More so, you can be a step away for anybody in your immediate neighbourhood.
Google Places for Business:
If you are a small or medium-sized business, with Google Maps, you can get listed on Google Places for Businesses. It’s one of the many offerings from Google for business listing, more like a business directory.
Showcase your Business
Google Business lets you showcase your business (especially in a store or showroom), give a glimpse into your products, and put up other updates like address, landmark, timings, etc. A good business listing shows you are serious about keeping your customers informed.
Get Recommended
A presence on Google Maps can get you to stand out and be recommended for your goodness. People can rate your product or service, write their experiences about their visit to your business, and even write their recommendation for others coming to your page.
Be a Call Away
Who doesn’t hate arriving at a place and being greeted by closed shutters! Especially in times of COVID, when everybody wants to step out only when it’s necessary. With your contact details available on Google My Business, you will enable ease for your customers when you put up your Open / Closed status on your page.
You see, how Google Maps can open up a sea of possibilities just be mere presence online. Got a business that needs online presence? Get in touch with White Thoughts & Branding. Click here for directions!
