The Origin Story of Branding & Rebranding

EXPERIENCES, CONVERSATIONS,
RISE-TO-FAME BRAND STORIES
LED US TO ARTICULATE
THE BEST WE DO AT WORK: BRANDING.
AND THUS FOLLOWS
OUR REBRANDING JOURNEY.

 

It all began with a simple introspection, an inward pondering over that stemmed forth from the very DNA that White Thoughts is proud of. We asked ourselves a question, ‘now that we have done our best while delivering great branding experiences, how do we tell the world the way we look at branding in the first place?’ The same made us to reflect on many ways to think forward and be more relevant to the emerging brands and businesses.

To begin with, our journey of building brands with our core competencies, like branding, advertising, digital, films and photography, for over 12 years has driven us to relook at the way we execute brand communications. Before we jumped onto designing the new logo construction, identity and communication, we delved deeper into our new approach, vision, brand positioning and organizational structure.

 

While doing so, our big Eureka moment happened in an unthinkable way possible!

 

Would you be surprised if we tell you that our very name gave us the big rebranding idea? First, we were! Then our team really got excited. It all began with the simplest thing that we do everyday at work: thinking, the kind of thinking that translates creativity into building exciting brands. For us, it simply meant ‘Human Intelligence, that we celebrate behind every good work we do for clients. And it became the defining positioning for White Thoughts. Soon, it turned out to be a rage that inspired us to revamp our identity, approach and business model. The entire experience said a big ‘HI’ to us.

 

Not only did it excite us, this refreshing creative thought keeps on reflecting in everything that we do for our clients. Right from the new logo to visual identity to brand literature, every aspect of rebranding became more engaging with our employees and clients. And everything changed to something better by ushering in a lot of energy, growth and strong presence. What is more satisfying is that our clients are able to see the difference and effectiveness that we bring to their table.

 

White Thoughts believes in the power of building brands in a meaningful way. Like our very own rebranding journey and our rebranding case studies, that will help you make the right decision when you think of taking up the new brand story for your business or organization.

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