The year 2019 has been nothing less than versatile for the world of Adverting, with both, brands and brand custodians experimenting with new mediums, largely on the digital space. That’s not all, even conventional-cum-static mediums have seen evolution in their quality, technology, execution and implementation. It wouldn’t be unfitting to say that from Print Advertising, Digital / Online Advertising, Video Advertising, Display Advertising, TV Advertising to Social Media Advertising, everything has featured in the trends.
In the Volume 1 of this blog, White Thoughts & Branding presents a glimpse at the potpourri of platforms (also trends) that the Advertising world was caught up with in the year set to end.
1/ Video Advertising
Video marketing has dominated the year and will continue to do so in 2020. Research has revealed that globally, nearly 86% of marketers are using video content to advertise, educate and entertain. The best part is, the consumption of visual content continues to make video increasingly effective and engaging as a medium.
The Bottomline: Businesses can’t afford to miss this bus.
Also Read: Everything’s in the moment. And marketing that moment.
2/ OTT Advertising
Over The Top (OTT) is a term that defines content providers that distribute streaming media over the internet. OTT has opened up several avenues for marketers to use targeting, ad insertion and advanced analytics. The best is, viewers can’t skip or install ad blockers on this platform.
The Bottomline: OTT results in higher video completion rates.
3/ Mobile-first Advertising
The world is hooked to the Mobile and how! Mobile phones have come to influence the way video content is being created. Going by the way video is being viewed, a lot of videos are being shot in an upright format known as ‘vertical video’. Using this format enables marketers to create engaging content with least on-screen distractions.
The Bottomline: Get your brand on the mobile, NOW!
4/ User-generated Content
No matter which era one is running a business in, word-of-mouth promotion just works. It’s time to face the truth: your customers aren’t waiting for you to reach them or coerce them into buying their product. That’s where UGC or User-generated Content helps in building trust with the buyer. It’s probably the greatest form of ‘brand promotion’ with astounding ROI. UGC has been known to generate 7X higher engagement than regular brand-created content. Most of all, UGC builds relationship through transparency and story-telling.
The Bottomline: Be honest with your customer so they build your brand.
If there’s a trend you would want your brand to be a part of, or want us to spark off a trend for your brand in Adverting in the coming year, reach out to White Thoughts & Branding.
