T S R T C
From producing a catchy song by Ram Miryala and literally ‘Taking Telangana Forward’ with infinite kilometers, WTB has given much-needed personality to one of Telangana’s most beloved services!
TSRTC wanted to explore the route to digitalisation to connect with its large base of disengaged passengers. We charted the course and launched Taking Telangana Forward featuring facts such as TSRTC fleet covering a distance of 30 lacs km per day. We also collaborated with singer Ram Miriyala to create a TSRTC song video. The video got 10 million+ views and people were attuned to the brand TSRTC. From there on, there’s no stopping TSRTC’s rise to fame.
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