Email Marketing, also known as the Electronic Marketing, first blasted in the market in 1978 when a computer-selling company sent its customers 400 emails to promote his sales. What started as an unconventional tool for business promotion, has become a major marketing strategy for business owners today.
Email Marketing is thoroughly B2C, and in rare occasions B2B. It acts as a loyalty tool to build customer trust in your brand and offers vast possibilities to grow your brand. It is a process of providing your customers with valuable information about your brand and how it can help them succeed in their goals, while helping you achieve yours. So, when do you use Email Marketing?
Build Relationships:
The first rule of any business is to build customer relationship and personalized emails to both new and existing customers. Such a way helps you build connections and engagements.
Content Promotions:
Like we all know, content is king, and the same applies while giving your customers an overview of your brand. Use emails to share relevant information and other blog content with your customers.
Also Read: Turn the lockdown to your advantage on Social Media
Promoting Products:
Emails are a great asset when bringing attention to your products and services. You can tactically use these to market each of your brand offerings.
Boost Awareness:
Your services should be on your priority list when you are ready to prospect your business in the market. This eliminates second thinking of customers and gets more subscriptions.
Generate Leads:
Entice your audience to subscribe to your brand by providing them with beneficial information, offers and newsletters.
Nurture Leads:
Email Marketing helps you to nurture leads and guides you to potential customers for your brand and sales. You can do this by providing your customer information that favours them.
Email Marketing can be fiercely beneficial in times of crisis, and especially with the current Coronavirus pandemic, you can use it as a tool to keep your customers informed and build relationship.
Recently, we’ve used Email Marketing for our major clients,Taruni and Ivy League Academy. If you too feel that now is a good time for your brand to build its value, visit our website whitethoughts.in to get started today.
