There comes a time when a situation forces us to adapt things, we never ever imagined we would do. The COVID-19 pandemic is undoubtedly a situation that has taught the entire world to adapt to new actions, take new measures and adopt breakthrough ideas. Lately, many companies have been taking to innovative ways to adapt to these times and find ways to keep their business going – and growing.
Today, many businesses are adapting themselves to the new normal, that is, have taken to the digital medium to make their business happen. The one interface that stands out the most is the ecommerce website. If you’re planning to give your brick-and-mortar business an ecommerce avatar, here’s what you need to keep in mind during web design and development.
Map the customer journey:
Remind yourself that your ecommerce website or web design is not for you, but for the ones you want to sell to. Think up the journey as a customer, from the time of browsing to selection to payment.
Keep it simple:
In other words, don’t jazz up your web design just to impress. Every thing from the layout, colours, navigation could influence a customer’s decision to make a purchase (or not). Keep it devoid of any element that could distract your potential customer from making a purchase. You want the customer back, right?
Use ‘filter’ option:
If you want to lead ‘window shopping’ to ‘checkout’, ensure that you let the customers have a faster way to browse the range. The ‘filter’ option is one. For example, if you’re a fashion brand, the filters could be size, colour, fit, patter, textile, and price.
Ensure the ‘view cart’ button:
A shopper always wants to know what he/she has added to the cart. To be in the know of number of items, the type of items, or even the total cost. The ‘view cart’ is a great ecommerce web design technique to enable ease and repeat-visit.
Show it nicely:
Your customers want to see the items they will be owning soon, or wish to own someday. Showing can take the customer from ‘want and desire’ to ‘purchase’, instantly. Show them what the product looks like. So use images of the product nicely.
Also Read: Make inroads for your business with Google Maps
Describe it well:
Make your product sound useful, fun, relevant, engaging – as the case may be. If your product is a tech-innovation, then talk about how it can add to one’s ease. If the product is high-quality organic food product, talk about how different it is without making comparisons.
Add ‘customer response’ capabilities:
This is helpful both pre-purchase and post-purchase for customers and you. Something like an FAQs (Frequently Asked Questions) section or an automated chatbot that replies to pertinent questions, can enable a lot of confidence for customers to be loyal to your platform.
Use Social Media icons:
You want to be present everywhere and also want your customers to know that, right. That way, Social Media buttons are a way to improve your brand’s visibility presence and follow-up across various interfaces.
Make it mobile-friendly:
Today, the smartphone is the gateway to anything digital. Almost every customer today is shopping on the smartphone. So ensure that your ecommerce website is optimised for both desktop and mobile.
Call-to-action:
This is where you lead your customers to closure. Tell what’s in store next or give them some kind of a direction. Whether it is leading them to call you or to make a purchase, there needs to be a certain and definite call-to-action.
If you too are looking to set up an ecommerce website or web design and development services for your business, get in touch with White Thoughts & Branding now.
