Changing a brand logo isn’t something new in the world of advertising, but we are all aware, what a speculative business it is. Many successful brands have failed in appealing to their customers with just the change of logo – while many have expanded their markets for their offerings.
Rebranding of a logo can be anything but capricious. Changing the logo without a business reason, a pre-researched strategy, or a certain branding objective can be vile and vain. So how do you know when your logo needs a change?
When You Need To Reposition Your Brand
Using the same logo without ever changing it can make a big impact on the market positioning of your brand. When you launch your brand, your audience could connect well with your logo as the formats, trends, marketing tools and preferences aligned with your marketing objectives and your logo could create an impact in the market. But upgrading it becomes important critical as times change, because your logo is your biggest marketing asset and tool.
Also Read: Choosing the right brand name. And how to choose one for your business.
When Your Brand Goes Digital
Digital world is moving fast and new platforms are coming through almost every fortnight. We often see the most complex brand logos changing their designs because when they are launched on social media platforms like Instagram, Facebook and Twitter, complex logos can go unnoticed, as designs with too much gradient do not translate well on many of these platforms. Thus, to avoid such adversities, staying minimalistic with your logo design is crucial.
When The Company Is Evolving
Every company has a lifecycle and so it cannot stay static for long. As it grows and new changes take place in the organisation,the significance of the original logo may become irrelevant. In many cases, mergers and acquisitions take place. Rebranding your logo at such junctures becomes essential. More so, a new logo becomes vital to give the company a new direction.
When You Need To Refresh The Brand Assets
Sometimes, a company may decide to revisit its Brand Purpose and this may necessitate a 360o change, so its consumers can identify, connect and recall. Thus, while creating a custom identity for your brand, you shall always make your logo the embodiment of your organisation without overhauling it. While the brand logo is the face of your company, rebranding the logo can open up many new opportunities and help you to keep your brand ahead in the marketplace.
So, take a keen look at your brand logo today and decide for yourself, if it is impactful enough to keep your organisation in the forefront of competition. If you’re looking to add a fresh lease of life to it, you can always count on best branding agency to take it to the next-level.
