Life post-lockdown has given us many new perspectives, opening many new and unexplored ways to get around. The one that stands out is shopping, and the ways we’ve adapted to purchasing. There was a time when we would visit a store to see, touch, explore a product and make a purchase only after we are satisfied. But then, life isn’t going to be the same at least till the world is declared free from COVID-19 or Coronavirus.
In such a scenario, how do you give your prospective shoppers and potential customers a chance to ‘look and feel’ your product? Well, the closest that one can get a real sense of a product is by watching ‘product demo’ videos or ad films or brand films. Let’s tell you why it makes sense to invest in advertising brand films, brand videos or product ad films, more so in times like now.
Seeing is semi-deciding
When you show or showcase your product in an ad film or a brand film, consumers get a visual sense of the product’s physical features like colour, make, design and sometimes, even an idea of the size and dimensions. This helps the consumer decide the suitability and use of the product to them. A product ad film can help consumers bring the product into their consideration set.
Shows what the product does
Consumers always want to be sure before investing in a product. They want to be sure that the product they are looking at, will be a solution to their need or problem. A product demonstration film gives an in-action or a live display about what the product does, its functions, and sometimes turns out to be the answer to a problem.
Also Read: Giving your business an ecommerce avatar?
Depicts how the product is unique
Through a product ad film, you can give the viewer a good glimpse of the benefits even in ways that don’t look like you are trying to convince somebody to buy. It can steer-clear of hard-sell, in fact. You can drop pointers on how it makes sense in various situations and why its features are unique or why it is a must-have.
Can be like a ‘sales representative’
If your product is something that requires intense demonstration or comes with several attachments, you surely need a Sales Representative to exhibit and make selling happen. Plus, this comes with the constraint of multiple door-to-door visits. But with an ad film that’s hosted on the e-com site your product is selling on, or your brand’s website or even YouTube, you will have customers watching it to understand about your product better.
Can be a tutorial for the sales team
On another front, your product ad film or demo film can be an easy and amazing tool for your sales team. Your product video can serve as an excellent and instant reference tutorial guide, explaining the features and working of the product. It would give them an easy idea about what aspects of the product to focus on.
Lastly, it can double up as a brand film
The best way to talk about your product is to let your product do the talking. On several occasions, product videos or product ad films double-up as brand films. Because if you are confident about your product, that in itself can talk about the product and create the brand image or brand pull.
White Thoughts & Branding has an exclusive Films, Photography and Ad Films division that can help you market your products and create a brand image in today’s visual-heavy mediums. If you haven’t thought about demonstration films, product ad films or brand film for your products, it’s time we get talking.
