So, the lockdown has been extended and all your marketing plans need a relook, right. Well, if your brand has been active on Social Media / Digital platforms, there is little reason for you to worry. This is the time for you to reach out to your target audience on the Digital platforms, as they are spending a lot of their time on their personal devices.
Let’s look at some numbers that should encourage you to do so:
– 87% increase in social media usage during lockdown*
– People spending close to 4 hours on Facebook and WhatsApp*
The study has also revealed that a lot of people have turned to the television, which at some point in time was on the road to extinction (or at least seemed so), as people began to ‘cut the cord’. That is, preference towards ‘streaming media’ was beginning to rise over ‘broadcasting media’.
So, boredom is finding its way out on mediums like television and internet, with a majority of entertainment being consumed on streaming platforms. The above numbers clearly indicate on where to reach your potential target consumers.
Also Read: Has Coronavirus infected your business too?
There’s more!
The lockdown, while it has created major hassles and hindrances in everyday life, has also created opportunities for both – brands and individuals specializing in a field of interest or activity and wish to build their follower base.
So if you are somebody who is an expert in any field and have the ability to share your expertise with others and want to make the lockdown a source of your income, now is the time to make the most of what you are great at. If you are a Yoga Expert, Fitness Instructor, a Stock Broking Expert, Personality Coach, Parenting Expert, a Musician, Mathematician, this is the time when you can help people who wish to update their knowledge, upskill themselves, and build a good follower-base for yourself.
So, if you have a certain skill and see the lockdown as an advantage to present it to the world, White Thoughts & Branding can help you go far. By using various platforms and tools like Social Media Marketing, Social Media Engagement, Facebook Advertising and Facebook Stories, Instagram Advertising, Whatsapp Stories and helping you reap the benefits of being present on the Social Media.
*Survey Courtesy: Hammerkopf Consumer Survey
