Have you always been under a cloud of doubt, if your product really needs advertising? If yes, we could help you with some pointers and points-of-view and walk you to the decision point. If nothing, you will at least push aside the veil of doubt that you may have about the need for advertising.
So, you have a product that you believe has every quality and qualification to take on the nearest competition and even beat it hands down. Is that enough? Well, the answer needs no guess.
But then, you need to know that the world also needs to know about your product. While it may have a bunch of amazing attributes, the world needs to know only one, two or three points that makes it stand out. Always, a single-point communication works better than multi-focus communication.
Ok, now you know what to talk about. What comes next is knowing where to talk.
While you may be better clued in to your product and its audience, an effective advertising campaign or a good advertising agency will help define your audience better and sharper. Moreover, an advertising agency will help you be rational in your spends. This way, you could make the most of your ROI. After all, when a portion of your net worth is being invested, shouldn’t your communication be worth it too?
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Next comes, the duration of your communication.
Like we said earlier, you need to get the most out of your rupee. An ad agency can help you suggest medium’s that are relevant and could be most-effective for the category your product belongs to. A certain feature or an aspect of your product may be a hero in a certain medium, while it may be cold turkey in another. Now that becomes crucial for your brand.
This establishes, that no matter how top-of-the-line your product is, you do need advertising or an advertising agency that puts it in the league of ‘I’ve seen this product I’ve come across this brand I really like the way this brand talk’. That’s when you build a brand image.
That said, great products always have the power to grab great attention and great market share. If you wish to know more if your product too needs advertising and advertising strategies, walk up to White Thoughts & Branding and we could it talk over – over a cup of coffee our clients often praise.
